WE DESIGN POSITIVE HUMAN EXPERIENCES
GEL. Social Lubricant helps people understand the patterns, behaviours and blind spots affecting their relationships, dating life and connection with others.
YOUR BEST LIFE. BY DESIGN.
Dating is Messy.
You wouldn’t be reading this if you thought dating was easy.
You can meet genuinely good people and still walk away feeling confused about why nothing really clicked. You can have chemistry with someone who is completely wrong for you, or overlook someone entirely only to realise later they were actually kind of wonderful.
The modern dating space has this strange way of making people feel like they’re supposed to have it all figured out. It’s filled with expectations that attraction should be instant, connection should be effortless, and if something doesn’t work immediately then maybe it was never right to begin with. It’s riddled with stereotypes, un-realistic labels and surface level jargon like “red flags”.
The thing is, real people in the real world don’t actually work like that.
Dating is Messy.
You wouldn’t be reading this if you thought dating was easy.
The modern dating space has this strange way of making people feel like they’re supposed to have it all figured out. It’s filled with expectations that attraction should be instant, connection should be effortless, and if something doesn’t work immediately then maybe it was never right to begin with. It’s riddled with stereotypes, un-realistic labels and surface level jargon like “red flags”.
The thing is, people in the real world don’t actually work like that. So why not do it different?
Making Sense of Human Interaction
Making sense of human interaction (our sweet spot)
“The privilege of a lifetime is to become who you truly are.”
– Carl Jung.
Funnily enough, my background is actually in design and research. For over 20 years I’ve worked in human-centred design, helping organisations understand people better by figuring out:
- what they really need
- what gets in their way
- why certain patterns keep repeating
- and what actually creates meaningful experiences
Somewhere along the way I realised dating, relationships and human connection are full of the exact same problems. People often go looking for someone before they really understand themselves. Or they chase what they think they should want instead of what genuinely fits their life. That’s usually where things start getting messy.
My job is to help you cut through the noise and see things more clearly. No pickup artist rubbish. No weird alpha male energy. No pretending to be a “boss bitch”. And definitely no turning you into someone you’re not.
Just grounded conversations about people, connection and how to move forward in a way that actually feels authentic to you.
The work we do together is pretty simple. We talk honestly and unpack what’s been happening in your dating life, relationships or social world to make sense of the patterns underneath it all.
Sometimes it’s confidence. Sometimes it’s timing, fear of rejection, old beliefs, unrealistic expectations or simply not putting yourself in the right environments to meet the kinds of people who actually suit you.
Who’s Martyn?
Who’s Martyn?
I am a service designer, senior researcher and lifelong people person with over 20 years’ experience understanding human behaviour and designing positive experiences around real human needs.
I am blunt when I need to be, deeply curious about people and love to ask ‘why’ a lot.
Over the years I’ve helped people navigate everything from dating and breakups to landing job interviews, workplace relationships and confidence in social situations. My pragmatic approach combines design thinking, behavioural insight and real-world human experience to help people better understand themselves and the relationships they’re creating around them.
Most of all, I believe life should feel playful, connected and meaningful… not like a constant audition for approval.
Dating Pattern Audit
Dating Pattern Audit
This is where we start. A relaxed 90-minute session where we unpack what’s actually been happening in your dating life and relationships.
We’ll look at:
- recurring patterns
- attraction and compatibility
- dating fatigue
- communication
- self-sabotage
- confidence
- and what you genuinely want from connection
There’s no judgement, scripts and no pretending. Just honest conversation and a clearer way forward.
90 min | 277 AUD
Let’s figure this out together!